When it comes to up-and-coming sales tech trends in 2020, there are plenty of options for companies to choose from and utilize. But with all those options, how do you know which one is right for your business needs? eMagine Web Services wants to help you look at your options. What tools could work better for your target audience? In this article, we break down what is up-and-coming in the world of sales tech trends.
Sales Tech Trends and Your Target Audience
We think every company, big or small, could benefit from using a sales tech approach. Your revenue will increase if your market is local, national, or international. As long as you are using the appropriate techniques that enable you to reach your target audience, your ROI and sales quota will increase. So what is it that you need? Well, that depends on the lengths you are willing to go with technology. If you think your best outreach is utilizing social media, then go for it. There’s never been a better time than now to use the free tools out there to promote your company. It just depends on the lengths you are willing to go to learn about these techniques and how you can utilize the simple to more elaborate tech tools available.
As your company grows, we are here to help you! We don’t just design websites and write content. We coach our clients by staying abreast of all the current trends circulating in the sales tech atmosphere. With new trends on the rise, get ready to get social, engaged, and get techy! Here are five tips to help you get started.
#1: Get Involved in Sub-Communities
If you want to know what is trending in the sales world, there’s no better way than to understand what your competitors are doing. Join a sub-community online and see what is being talked about online. As a content writer, I join different writing groups to learn what my niche is up to and how to utilize the latest strategies. Facebook is a great place to start. There are thousands of groups you can join to stay current on what is trending in sales tech.
#2: Receive Google Alerts in Your Inbox
Another way to stay on top of what is trending online is through Google Alerts. All you have to do is type in specific key phrases within your industry. Google will monitor the web for the most exciting content within that realm and send it directly to your inbox. The best way to stay informed and ahead of your competitors, be sure to utilize this amazing, free tool.
#3: Get Linked on LinkedIn
Business content is on the rise on LinkedIn, which is a great place to build your brand and get your ideas discovered. Sales Development Reps (SDRs) are taking advantage of the outreach opportunities on LinkedIn, including posting their learnings and findings via the publishing tool. LinkedIn is also a great place to follow those you admire to see what they are saying. Overall, posting and sharing on LinkedIn is becoming more and more popular. As the trend shows, it will continue to rise. Need more help, check out this article on How to Use LinkedIn to Build High-Value Relationships.
#4: Hire A Professional Content Writer
It’s about time companies are getting serious about hiring professional content writers. And let’s face it, as the market becomes more and more competitive, so will the content. To keep up with content trends, including blog posts, social media posts, and even your professional social media profiles, hiring a content writer is the most sure-fire way to be the leader in your industry. This is especially true for email marketing campaigns–another trend that continues to steadily work its way through the sales tech-sphere. Without a solid content foundation, you may be wasting your time if your audience is not engaged.
#5: Cater Your Products to the Millenial Buyer
Let’s face it, with all this technology on the rise, it is no surprise that the millennial buyer will be the biggest target audience, next to catering to a diverse audience, in 2020. With the gap of the generations getting shorter and shorter, more and more people will be purchasing online and being the great decision-makers of our time.
Overall, eMagine Web Services is here to help you make informed decisions as you prepare to take your business to the next level. Contact us today to learn more about sales tech trends and how we can provide the appropriate services to help you succeed in a competitive market!
